Every now and then, we try to post something a bit different from the usual match summaries of our partners in ESEA or Arrmy. That’s why we sometimes feature interviews. On top of that, every week we bring you updates on the Underground CS2 Community and Cybersport rankings… but today I have something completely different for you. This time, we’ll be taking a look at Vandals Clan and their growth on the X.com platform. As an e-commerce graduate, I know a bit about running social media. Although in my case, I don’t have much time to dabble in it. The Vandals, however, are doing brilliantly and have racked up over 100 followers in roughly a month.
Social media? Vandals Clan know what they’re doing
Vandals began their adventure with the X platform on 26 July, which is when the first post, which you can see above, appeared. Just over a month has passed since then, and the team has already gained 117 followers. Sounds unremarkable? So the question now is, how did they achieve this? There was no magic involved, nor was it down to a single ‘viral’ post. The key turned out to be regularity and consistency. From day one, Vandals have been systematically posting content related to the team’s activities. From information about matches and tournaments, through announcements regarding partners, right up to behind-the-scenes organisational details. In the meantime, there have also been plenty of lighter posts and reactions to current events in the world of Counter-Strike. And that’s precisely the crux of it: they don’t post once a week “because they have to”, but actually live on social media. As they say, “you’re on social media, you don’t just pop in from time to time”
A good example of their approach is, for instance, their response to Axide’s post about ending their collaboration with Hussars. The whole affair caused quite a stir, as the main accusation against Hussars was that they had been in talks with the former Pandemonium line-up even before the team’s official break-up. The topic sparked a heated debate, and the Vandals didn’t hesitate to have their say. And therein lies the difference. Whilst many organisations prefer to remain silent in such situations and not “get involved in the drama”, the Vandals are keen to comment, react and show that they are fully immersed in the Counter-Strike scene. And that, in my opinion, is the main reason for their success. And whilst such banter and jibes can sometimes help win over new fans, on the other hand, it’s easy to lose some of your existing followers this way.
What’s more, Vandals don’t just respond to high-profile posts, but to every single comment under their posts. This creates a real community around them, rather than just a dormant account with a few announcements. And that’s exactly what running social media should look like: with clear activity, interaction and a touch of personality.
Success isn’t just about commenting…
Vandali’s activities also feature plenty of ideas aimed directly at the community. A great example is their recent competition run in partnership with sponsor YABU, where the prize was… a whole crate of drinks. Simple? Very. Effective? Even more so. Because it’s not about the value of the prize, but the very fact of engaging their fans and showing that the organisation wants to give something of itself. Thanks to such initiatives, the community feels closer to the team, and the sponsor gains additional exposure. At a time when many organisations limit themselves to posting dry graphics with match results, such small initiatives can make a real difference.
What can others learn from Vandals Clan?
The Vandals have shown that success on social media requires neither huge budgets nor a million hastily thrown-together graphics. The key is consistency, interaction and authenticity. They don’t just post information about their matches, but they also live and breathe the scene, comment, engage in discussions and know how to give something back to the community. Many organisations in Poland lack precisely this laid-back attitude and the courage to think outside the box. Meanwhile, Vandals prove that even a small, growing team can build its brand step by step. And in such a way that others are starting to take notice.
If you’re looking for a recipe for social media success – and not just in esports – you don’t have to look far. You need only look at the example of Vandals Clan.
Vandals Clan (Facebook — x.com — team profile)
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